Buzzfeedthe world’s leading independent digital media company, which leverages data and innovation to reach hundreds of millions of people globally. Brands include: Buzzfeed News, Tasty, Cocoa Butter, and more.

PROMPT

If you could change one thing on our website (buzzfeed.com) or app what would it be? Why?

QUICK ANSWER

If I could change one thing about Buzzfeed.com, it would be to improve the user experience with advertisements + showcase categories of content through a seamless website interface that stays true w/ Buzzfeed’s brand. Both of these improvements are designed to still hit advertising + content exposure goals for users.

SURVEY + FINDINGS

Survey + Personal Anecdotes

Buzzfeed.com

Buzzfeed.com

I surveyed [10] friends who regularly use Buzzfeed; their reasons for using the platform were: [1] always finding new and interesting content [2] great cooking videos, and [3] loving content from Buzzfeed News. Their frustrations with the platform were: [1] clunky advertisements that felt forced and [2] an overwhelming website interface. From a personal perspective, I also noticed how certain ads took up inefficient amounts of space on-screen [IE square advertisements would take up an entire horizontal strip on the page].

Synthesizing Data

Buzzfeed’s current advertisements are appealing in content, but not quite integrated seamlessly into the platform. I aimed to create a new user advertisement experience that showcased advertisements that were more integrated into the website design. I also further organized categories of content to help improve the overall User Interface. Lastly, I made sure to showcase trending content first since users love Buzzfeed for their new and interesting content. Below you can see the visualization of my research.

Buzzfeed_UX_2018.png

Thanks for reading! If you’re interested, I’d love to chat further about your thoughts on my findings and conclusions!

- Carey J Flack