Buzzfeed — the world’s leading independent digital media company, which leverages data and innovation to reach hundreds of millions of people globally. Brands include: Buzzfeed News, Tasty, Cocoa Butter, and more.
If you could change one thing on our website (buzzfeed.com) or app what would it be? Why?
If I could change one thing about Buzzfeed.com, it would be to improve the user experience with advertisements + showcase categories of content through a seamless website interface that stays true w/ Buzzfeed’s brand. Both of these improvements are designed to still hit advertising + content exposure goals for users.
SURVEY + FINDINGS
Survey + Personal Anecdotes
I surveyed  friends who regularly use Buzzfeed; their reasons for using the platform were:  always finding new and interesting content  great cooking videos, and  loving content from Buzzfeed News. Their frustrations with the platform were:  clunky advertisements that felt forced and  an overwhelming website interface. From a personal perspective, I also noticed how certain ads took up inefficient amounts of space on-screen [IE square advertisements would take up an entire horizontal strip on the page].
Buzzfeed’s current advertisements are appealing in content, but not quite integrated seamlessly into the platform. I aimed to create a new user advertisement experience that showcased advertisements that were more integrated into the website design. I also further organized categories of content to help improve the overall User Interface. Lastly, I made sure to showcase trending content first since users love Buzzfeed for their new and interesting content. Below you can see the visualization of my research.
Thanks for reading! If you’re interested, I’d love to chat further about your thoughts on my findings and conclusions!
- Carey J Flack