Anheuser Busch InBevThe world’s largest craft brewer grossing $56.4 billion in sales in 2018. AB-InBev is the home of many favorites like Stella Artois, Corona, and Budweiser.

BACKGROUND

For Financial Accounting we were assigned to do a case study on our brand of choice. We chose Anheuser-Busch InBev due to [1] their strategic acquisition of SAB Miller [a major competitor] which helped land them the title of largest beer brewer in the world, and [2] their strategic move into both non-alcoholic beverages [like kombucha] and emerging markets [like Australia].

THE PROMPT

Is Anheuser-Busch InBev a successful company? What does their financial and strategic background look like? Offer data-driven conclusions.